SEO stands for “search engine optimization.” In simple terms, SEO is the process of optimizing your website to increase its visibility when people search for products and services related to your business online.

In the early years of search engine optimization, search engine algorithms were more straightforward. Nowadays, search engines have modified their algorithms to become more intelligent and adept at serving users with the most relevant content to answer their search queries.

Google accounts for 90% of all searches on the internet. They have developed an algorithm focused on providing answers to search queries and balancing user content. Its algorithm makes it easy for search engines to crawl your website.

Over half of all searches start with someone looking for a product or service without knowing your company. Google’s algorithm finds your site for them. Therefore, you must use search engine optimization for Google (and your prospective customers) to find your website.

Research shows that search engine optimization is the most effective tool you can use if you want to be found online. Combining the use of onsite SEO with keyword research and creative writing, and offsite SEO with outreach to relevant sources, you can create a successful SEO strategy to attract more attention to your business.

Want help getting your business found online? Contact us today to learn more about SEO, Paid Ads, and other digital marketing strategies to help your business grow!