Generative AI Can Aid Content Creators, But The Tools Are Not Experts In Themselves
In a recent test OpenAi / Chat GPT scored best with an 82% accuracy ranking when compared to Bard and Bing Chat. That still means about 1 out of 5 responses had factual errors.
More importantly, from a marketing perspective, simply regurgitating information found elsewhere on the web doesn’t provide value to your users / customers when you are talking about your industry or product(s). You need to bring your unique insights, expertise and points of view.
Although there’s a lot of potential for these systems to streamline the content creation process – make sure you check the facts and sprinkle in some of your own perspective and insight along the way.
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