A Marketer’s Guide To Amazon

May 19, 2022 | Digital Marketing

Amazon has three main advertisement types (or ad products) that you access through Amazon Ads. They are Sponsored Products, Sponsored Brands, and Sponsored Displays. Learn more about these ads and how to use them.#ecommerce #payperclick....

Marketing Plans Made Easy

Mar 24, 2022 | Digital Marketing

Do you have a marketing plan for your business or have you tried and failed to write one as it gets complicated? Well @Ahrefs shows you how to create a 1 page simple marketing plan. Given that most marketing plans run dozens or even hundreds of pages, our one-page...

Your Online Reputation Is Gold

Mar 18, 2022 | Reputation Management

Building your brand takes time and resources, and in today’s connected world, the reputation that you’ve worked so hard to build can be tarnished with just a few keystrokes. Fortunately, utilizing social media and content can help you to improve your digital...

Twitter Transparency

Mar 17, 2022 | Twitter

Twitter is taking the next step in adding more transparency to the tweet process by rolling out its new bot labels. The bot accounts on Twitter will be displayed with a new robot icon next to the profile name, and a marker denoting that the account is automated....

Harness The Power Of Backlinks

Mar 16, 2022 | SEO

Backlinks mean that someone voted your site as an authority. If that was all there was to it, everybody would be gaming the system with sheer numbers of links (and that’s indeed how it was at the dawn of SEO). Google realized that quality trumps over quantity and made...

Google Ads Top 3 For 2022

Mar 15, 2022 | Paid Ads

Google Ads announced its top three priorities for 2022: automation, measurement, and privacy. Buyer behavior continues to shift throughout the pandemic, Google Ads has committed to a better experience for its users. Here they share more on these topics…...

It Shouldn’t Feel Like Marketing

Mar 14, 2022 | Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Marketing has always been about connecting with your audience in the right place and at the...

Free LinkedIn Training

Mar 10, 2022 | Education, LinkedIn

Did you know LinkedIn Learning Labs offers courses ranging from basic to intermediate, which covers marketing practices for a variety of industries? This resource center is an ideal solution for marketing professionals who want to learn the best practices of LinkedIn,...

Women in Franchising

Mar 9, 2022 | Digital Marketing

I am honored to be included in Franchise Journal’s March 2022 issue: The Women of Franchising.  My WSI network colleagues are wonderful examples of giving back to the community, paying it forward and I learn from them every day.  Take a look at this article and be...

Content Is Everything In 2022

Feb 24, 2022 | Content Creation

How are you going to produce your TikTok videos, social media posts, online ads, emails, and everything else? With everyone online, we know that the more varied the content you’re serving up, the more customers you can reach. Do you have a content marketing plan in...