Twitter Transparency

Twitter is taking the next step in adding more transparency to the tweet process by rolling out its new bot labels. The bot accounts on Twitter will be displayed with a new robot icon next to the profile name, and a marker denoting that the account is automated....

Harness The Power Of Backlinks

Backlinks mean that someone voted your site as an authority. If that was all there was to it, everybody would be gaming the system with sheer numbers of links (and that’s indeed how it was at the dawn of SEO). Google realized that quality trumps over quantity and made...

Google Ads Top 3 For 2022

Google Ads announced its top three priorities for 2022: automation, measurement, and privacy. Buyer behavior continues to shift throughout the pandemic, Google Ads has committed to a better experience for its users. Here they share more on these topics…...

It Shouldn’t Feel Like Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Marketing has always been about connecting with your audience in the right place and at the...

Free LinkedIn Training

Did you know LinkedIn Learning Labs offers courses ranging from basic to intermediate, which covers marketing practices for a variety of industries? This resource center is an ideal solution for marketing professionals who want to learn the best practices of LinkedIn,...

Women in Franchising

I am honored to be included in Franchise Journal’s March 2022 issue: The Women of Franchising.  My WSI network colleagues are wonderful examples of giving back to the community, paying it forward and I learn from them every day.  Take a look at this article and be...

Content Is Everything In 2022

How are you going to produce your TikTok videos, social media posts, online ads, emails, and everything else? With everyone online, we know that the more varied the content you’re serving up, the more customers you can reach. Do you have a content marketing plan in...

One Good Video

That’s all it takes, these days. Sometimes, it’s just that one video. BUT, if you want them to come back for more, you’re going to need to have a digital marketing strategy set in place. Let’s talk about developing a plan for long-term success:...

Social Selling Is The Way To Go

You can have all the website leads in the world — but if your sales or marketing teams are not capturing them at the right time or place, then they won’t convert into sales. We offer a social selling mastery course to help you hone in on your selling techniques. As...

SEO Matters

How will your business get found on Google or social media this year? A solid website combined with a well thought through SEO strategy is essential in any business’ digital marketing strategy. And while your focus may change from year to year, it is absolutely...
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