Nov 16, 2022 | Digital Marketing, Education
Stop Trying to Boil the Ocean – 3 Tips For Successful SMB Digital Marketing! Digital marketing for SMBs can be overwhelming and challenging. Daphne and I have talked to a lot of business owners over the past year+ and we’ve seen a lot of similarities...
Oct 28, 2022 | Analytics, Digital Marketing
Do you want to continue tracking how people interact with your website? Then you need to understand Google Analytics 4: what it is, how it differs from other versions of the product, and why you need to switch. Discover everything you need to know inside this guide....
Sep 20, 2022 | Digital Marketing, Paid Ads
Landing Pages that Convert Paid Ads combined with a landing page that converts prospects into customers is at the heart of an effective PPC campaign. Paid ads otherwise known as #PPC (pay-per-click) is a marketing tactic where advertisers bid on specific keywords and...
Sep 6, 2022 | Digital Marketing, YouTube
Did you know that YouTube advertisements have the potential to reach over a billion daily views? With tough competition like TikTok, YouTube is always looking to increase its ad revenue. Here’s a few items to consider before starting your YouTube Advertising...
Aug 18, 2022 | Digital Marketing, SEO
SEO stands for “search engine optimization.” In simple terms, SEO is the process of optimizing your website to increase its visibility when people search for products and services related to your business online. In the early years of search engine optimization,...