Digital Marketing For 2023
Don’t Forget About Digital Marketing As You Map Out Your 2023 Strategies!
When done properly, digital marketing is the ultimate and most affordable way to build authority and brand awareness. With effective digital marketing your company can engage directly with your target audience through social media to learn exactly what your consumers are looking for. You also have the opportunity to forge authentic relationships that create trust and brand loyalty. The value and importance of digital marketing goes well beyond making a sale; it is a long-term investment in a relationship with your customer and a commitment to the health and growth of your business and brand.
Here are some of the benefits of adding digital strategies to your traditional marketing plan as 2023 approaches.
Reach
Most types of digital marketing are far less expensive and have far greater potential reach than classic strategies. This makes digital ads a cost-effective option for small businesses who want to reach a broader audience.
With over 80% of the US population doing their research online before making a purchase decision you have to have a solid on-line presence. With digital marketing you can use targeted content marketing, email marketing, social media marketing, and other digital marketing channels to meet your customers where they are and at a time when they are most interested in your products and services. You just can’t do that with direct mail and other forms of traditional advertising.
Targeting
Today’s digital marketing and analytics tools can help you identify and target the customers who are most likely to want your products or services. A solid digital marketing strategy enables you to better use your budget and personnel while driving an overall greater return on investment.
Flexibility
Modern marketing tools provide real-time insights that let you adjust marketing campaigns on the fly doubling down on what works and cutting the cord on efforts that aren’t resonating with your customers. In contrast, traditional marketing methods demand sunk cost: The money is already spent, and if the campaign fails, there is nothing to be done until the next one.
Measurability
Unlike billboards, TV ads, and radio spots, digital marketing channels come hard-wired with the tools a business needs to measure performance.
It’s easy to see how many impressions, clicks, and likes are being generated by social media posts, or how many visitors are coming to your website and from where. Attribution modeling traces a customer’s first sale back to their first point of digital contact with your business.
Legitimacy
Potential customers are more likely to trust businesses that have an online presence that includes:
- A well designed and conversion oriented website
- Current testimonials and reviews
- Active social media presence and following
A healthy online presence shows that a brand is established and trusted. And these days, trust can make or break the deal for consumers who are considering a new product or service.
Obviously, you can and should still continue to leverage traditional marketing strategies as appropriate for your business. Just don’t underestimate the power, flexibility, and potential ROI that digital marketing can provide. The marketplace is more competitive now than it’s ever been before. This is the time to think seriously about incorporating digital marketing into your marketing strategies.
For expert assistance mapping out your business marketing strategy, contact WSI Anderson Digital today!
You can reach us at 770-629-3350 or via email @ info@wsiandersondigital.com.
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